What was the situation?
The Association of Translation Companies is the leading trade association for language service companies operating in the UK and internationally. From April 2023, they needed communications support that could help them show up more strongly for members and the wider industry.
Although the challenge was not about a lack of ambition, they needed to make sure a lean team had the capacity, consistency and polish needed to match it.
Where did The Nice Exchange come in?
A lot of the communications pressure sat with a small internal team, which meant important activity was at risk of becoming reactive. Their LinkedIn platform needed a clearer rhythm, Email communications needed to work harder, and major moments, including the annual awards, needed promotion and management that felt joined up and professional.
At the same time, the existing brand needed modernising, not replacing, so the ATC could look more current and confident without losing recognition. Without that extra support, visibility would have stayed more limited than it needed to be.
What did The Nice Exchange do?
We worked closely with the ATC from April 2023, directly supporting their LinkedIn content, campaign development, and email communications with an aim to build a stronger external presence, not just keep activity moving. That meant bringing more structure to content planning, improving the consistency and quality of communications, and making sure the organisation showed up with greater clarity across the channels that mattered most.
Alongside this, we supported a brand modernisation that refreshed the ATC's visual presence while respecting what was already established. We helped manage communications around the annual awards, making sure one of its most visible moments landed with the weight it warranted.
The relationship became integrated enough that the ATC's own partner page describes TNE as part of its communications team, along with delivering several upskilling sessions to members.
What impact did we have?
We’re proud to say that the impact was visible, growing the company LinkedIn from just over 8,000 followers in early 2024 to 11,000 by late 2025. Across that period, the page generated 6.6K post engagements, 6.5K post clicks and an overall engagement rate of 9.3%.
Alongside the numbers, the ATC had a more polished brand, stronger awards communications, a more confident presence across the industry, and a partner that they could rely on.
In reflection.
Many organisations assume that success is achieved through adding to the existing noise of social media, but we supported in helping a specialist organisation become more visible, more consistent and more polished in how it communicated.
The ATC was already doing valuable work for its members and the wider language services sector and this made it easier to see.