What was the situation?
Liverpool City Region Freeport is a major regional investment initiative designed to attract trade, jobs and long-term economic growth. The opportunity was strong, but the proposition was not simple. It needed to speak to local businesses, stakeholders and international audiences without becoming overly technical or vague.
The team had built real organic momentum, but the message just needed to catch up.
Where did The Nice Exchange come in?
Without the right support, LCR Freeport risked being seen as another complicated public sector initiative rather than a credible commercial opportunity. Awareness needed to grow, the message needed more cut-through, and the team needed capacity to maintain momentum without stretching themselves too thin.
More activity alone would not solve that. The real need was clearer positioning, stronger visibility and a more consistent way to communicate what the opportunity actually was.
What did The Nice Exchange do?
We approached this as both a strategic and delivery challenge. First, we got close to the proposition itself - the audiences it needed to reach and the role each channel had to play. From there, we shaped a LinkedIn-led approach focused on improving visibility among relevant decision-makers and industry audiences, supported by thought leadership content, photography, video, graphic design and digital assets across social, email, print and landing-page touchpoints.
The goal was coherence. The same message, landing consistently, wherever it appeared.
We also worked closely with the project team through regular strategy sessions and ongoing conversations about what was working. That kept the work joined up and responsive, rather than becoming a collection of disconnected outputs.
What impact did we have?
In the first half of the project alone, the activity generated more than 15,000 organic engagements at an average engagement rate of 10%. But beyond the numbers, the team had greater capacity, broader support and a clearer way to communicate what LCR Freeport actually offered.
The shift was not just about more eyes on the initiative. It was about helping a complex opportunity land more clearly, more consistently and with more confidence.
In reflection.
When a proposition is complex and high-stakes, the answer is rarely more noise. It is clearer thinking, tighter delivery and a more structured way to help the right people understand why it matters.
That is the work we are here for.