Spinwell Global was such an incredible project to work on. That logo design was something else..!
After being referred to us by a previous client, Spinwell Global knew exactly what they wanted to achieve but not how to get there.
After an intense discovery phase, we drilled into the detail to understand the who, what, and why needed to refresh their brand.
The client
You'll likely have heard of Spinwell Global - a leading force in the global recruitment space. Working across the UK and beyond, they're well known for sourcing exceptional candidates for a range of industries. They saw the need to refresh their brand and improve their digital presence and knew that they needed a marketing strategy to match.
The brief
Spinwell Global approached The Nice Exchange with a clear objective. They wanted to modernise their brand, improve their online engagement, and step into the next phase of their journey.
In short, it was time for a change, and they knew exactly who could help.
The solution
Having taken the time to speak to each senior leadership team member, we understood that they needed more than a brand refresh. They needed a partner to guide their marketing journey and ensure future success.
Here's how we approached the challenge:
We took their existing brand right back to the drawing board. This meant working with the team to find the right emotions for their new approach and creating a unique identity to match.
From here, we undertook a redesign of Spinwell Global’s visual identity, including a new logo, colour palette, and iconography. This refresh aligned perfectly with the company's forward-thinking approach and core values.
Naturally, we moved on to develop a targeted content strategy that prioritised thought leadership and industry insight. This strategy was supported by a thorough understanding of their audience and ongoing optimisation.
Next, we moved on to the targeted content strategy. With a strong understanding of the audience, the strategy was built around engaging and resonating in a way that mattered.
We utilised our thorough market analysis to create a detailed marketing plan that included digital marketing, content creation, social media, and ongoing brand development. This plan was designed to be adaptable, allowing Spinwell Global to respond to market changes and new opportunities.
When taking a look back at the project, the results speak for themselves:
The refreshed brand identity was well received, enhancing confidence in their modern, professional image.
With a strong foundation and new direction, Spinwell Global built a strong internal team that continues to smash industry norms.
The comprehensive marketing strategy provided a clear roadmap for future growth, aligning marketing efforts with business objectives.
Our partnership with Spinwell Global was fantastic, having resulted in a significant transformation of their brand and marketing approach. Proudly, we didn't just provide services; we built a lasting partnership that drove real, sustainable change.