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Seeing the car park fill up day-by-day from the ads that we'd delivered - satisfying to say the least!

With so many parking options across the Liverpool city centre for tourists and locals, we absolutely rose to the challenge.

We made sure to understand the behaviours and needs of the audience and the results speak for themselves.

The client

Meet Liverpool Waters, part of the Peel Waters family. Spanning 60 hectares of dockland, this is one of the UK’s largest regeneration projects, reshaping the city’s landscape.


From high-spec residential developments and Grade-A commercial office space to a range of hospitality offerings, the £5bn regeneration scheme aims to bring life to the iconic Liverpool waterfront.

Let's get started on that project you've been thinking about

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The brief

Liverpool Waters had a challenge on their hands. They had a prime car park in a fantastic location, but it was flying under the radar. They needed our expertise to boost its visibility, particularly among busy professionals and curious tourists exploring the city centre.


Our mission was clear: craft a digital marketing campaign that would significantly boost visibility and drive tangible results. More awareness, more vehicles, more satisfied customers.

The solution

At The Nice Exchange, we love a good challenge. We rolled out a Google Ads & LinkedIn Ads campaign that was precision-engineered for success. Here's how we made it happen:

  1. We conducted thorough keyword & audience research, ensuring our ads appeared in all relevant parking-related searches for the area.

  2. We crafted compelling ad copy highlighting the unique benefits of the Liverpool Waters car park, making it irresistible to potential customers.

  3. We designed eye-catching visuals that stood out in search results, capturing attention and encouraging clicks.

  4. We implemented continuous performance monitoring, making data-driven adjustments to optimise campaign effectiveness.

The results? We generated over 4,000 clicks in just one quarter, marking a 57% increase. Our reach expanded to 36,000 impressions - that's 48% more than the previous period. And the best bit? We achieved an average 11% click-through rate, significantly outperforming industry standards.

We didn't just meet the brief - we smashed it. Liverpool Waters saw a substantial uptick in car park attention and usage, and we added another success story to our portfolio. It's this blend of strategic thinking and creative execution that makes The Nice Exchange your ideal partner for marketing that truly delivers.

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