LCR Freeport
The Liverpool City Region Freeport team were a dream to work with.
When we were initially approached, they were only looking for social media support - after building a solid relationship, we were there for every aspect of their marketing requirements.
The client
Enter LCR Freeport - the UK government's ace up its sleeve for supercharging the Liverpool City Region's economy.
LCR Freeport spans key sites across the region, strategically positioned to leverage:
A location that shouts 'global connectivity'
A talent pool that's deep and diverse
Infrastructure that's nothing short of world-class
In essence, it's about transforming the Liverpool City Region into an economic powerhouse that turns heads on the global stage.
The brief
The project team were sitting on a fantastic opportunity, but both local businesses and international players were in the dark about what LCR Freeport brought to the table.
The mission was crystal clear:
Crank up the volume on their message,
Get potential investors and partners buzzing with excitement,
Transform 'LCR Freeport' from a whisper to a roar in international trade circles.
We needed to generate not just interest but genuine excitement. The goal was simple: more awareness, more engagement, more investors and international interest.
The solution
We rolled out a multi-pronged marketing strategy that was precision-engineered for success. This is what we accomplished…
Our laser-focused strategy ensured LCR Freeport's message landed squarely in front of decision-makers and interested industry professionals
We brought LCR Freeport to life through audience-appropriate visuals across print and digital mediums,
We penned thought leadership pieces that inspired action across a global audience,
We became more than consultants; we were LCR Freeport's marketing go-to. Regular strategy sessions kept our campaign sharp, agile, and always on target.
Over the course of our involvement, we proudly achieved…
Over 15,000 organic engagements in just half a project lifecycle
An engagement rate of 10% - smashing industry benchmarks
A client team supercharged with new skills and expanded capacity
The best bit? LCR Freeport evolved from an ambitious concept to a beacon of opportunity that dominated the landscape.